設計理念

2023年嗨皮兔YEAR

這次設計的主軸，

是以愛麗絲夢遊仙境，做為整體設計而出發，

轉化故事中的元素做為延伸設計，

將夢遊仙境的魔幻感，注入了東方過年的節慶氛圍。

將故事中，墜落兔子洞的奇幻情節，

添加多項農曆年節的視覺元素，

進而轉化成豐富整體年節的意象開場。

另以方塊、圓柱做為主視覺的基底，

層層的圓環代表掉落的樹洞，

藉由開場片頭來做延伸發想，

結構出視覺多變的Package版型設計。

Design Concept

Happy Rabbit Year 2023

The main axis of this design, Based on Alice in Wonderland, developed for the overall design. Transform the elements in the story as an extended design, Bringing the magical sense of dreamland into the festive atmosphere of the Chinese New Year in the East. In the story, the fantasy plot of falling down the rabbit hole, adding unmbers of visual elements of the Lunar New Year,

Entering and transforming into the opening of the imagery of the whole New Year's Eve.

In addition, cubes and cylinders are used as the basis of the main vision, also the layers of circle rings were represent the tree holes and uses the opening title to make extended ideas with changeable structure for the laytout design.

CREDITS

Client：香港商迪士尼傳媒有限公司台灣分公司

Creative：Rick3D Design Studio

Director：龔爰 Kung Yuan

PM：林國寶

Styleframe：龔爰 Kung Yuan、Jim Hsu

3d Motion Design：龔爰 Kung Yuan

Compositing：龔爰 Kung Yuan